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In this presentation I suggest that inadequate formalizations — easy
operationalism, as Ole Lund might say — of the notion of word shape, have
contributed to an untimely dismissal of the older consensus and the rise
and persistence of a cognitive-scientific model of reading that doesn’t fit as well
with time-honoured and currently progressive typographical practice
In the course of developing this presentation I began to develop my own.
set of touchtones for thinking about how we read and what this means for type.
The guiding thread reproduced above helped me navigate the maze.
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